Marketing Plans for Naturals Saloon - 713 Words

MARKETING PLAN FOR NATURALS SALOON 1. EXCECUTIVE SUMMARY: The natural’s saloon is one of the major saloons located in the heart of the Chennai city (nungambakkam).It was started with and initial capital of Rs.20, 00,000. Now, It has already got three more franchise in the busy areas like Anna nagar, Tnagar, Guindy. It was established in 2008 and still operating its business successfully. Chennai has got 4.6million resident which makes it the sixth most populous city in India. Chennai has broad industrial base in the automobiles, computer, technology, hardware manufacturing and health care sector. By taking all these information we can assume that there is a vast opportunity for Naturals saloons business expansion. The other small saloons, auyrvedic spa and few branded saloons has always been a threat to the growth of Naturals saloon. After considering all the above factors a marketing plan is going to be prepared to enhance their sales and to provide better quality than their competitors. As the first step situation analysis is done which includes market analysis, financial analysis, customer’s analysis, competitor’s analysis and SWOT analysis. They have many competitors in the city, to overcome the threat of competitors new marketing strategies are to be developed. So, as the second step a new marketing segmentation, targeting and positioning (STP) process is planned. As the third step, 4p’s of marketing mix is planned. The main objective for preparing this marketing planShow MoreRelatedBrand and Shampoo2071 Words   |  9 Pagesfor the removal of oils, dirt, skin particles, environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo, when lathered with water, is a surfactant, which, while cleaning the hair and scalp, can remove the natural oils (sebum) which lubricate the hair shaft Because of the function it serves, shampoo seems to be a favorite product for all class of customers. The following visits were arranged in such a manner as to cover all types of customers. OUR VISITSRead MoreToyota Company7544 Words   |  31 Pagesfollowed in 2008, with the announcement of  £88 million for the launch of production of a new petrol engine at Deeside from 2009. Britain remains an important and vibrant market for new car sales. Toyota (GB) PLC is the company responsible for sales, marketing, after sales and customer relations, employing more than 400 people at a landmark headquarters building in Surrey. In 2007 it reported its 15th year in a row of record sales, consolidating the UK’s position as one of Toyota’s strongest European marketsRead MoreJoneses Movie1752 Words   |  8 Pagesmovie –  what is it about, what does it tell us about the marketing community that we live and work in, is what they did ethical or not? This movie starts with the idea that a family comprising of parents along with their two children shifting to a new town. This family belonged to a high SEC and settled in a town where mostly people belonging to higher SEC were residing. They behave as if they are a real family but in reality, they are marketing people who settled in a town in order to promote differentRead MoreEssay about Lash Out Beauty, Owned and Coyrighted by Kendra Auga2008 Words   |  9 Pagesgrew the client list did as well. The brand was finalized and launched in late 2012. Lash Out Beauty offers facials, waxing but most importantly lashes.Semi-permanent eyelash extensions are synthetic eyelashes that are applied individually to each natural lash. They are applied by an intricate and exact process and must only be applied by a licensed professional. Eyelash extensions add thickness and length, in addition to darkening the appearance of your lash line. They are great for special occasionsRead MoreToyota Comp any7552 Words   |  31 Pagesfollowed in 2008, with the announcement of  £88 million for the launch of production of a new petrol engine at Deeside from 2009. Britain remains an important and vibrant market for new car sales. Toyota (GB) PLC is the company responsible for sales, marketing, after sales and customer relations, employing more than 400 people at a landmark headquarters building in Surrey. In 2007 it reported its 15th year in a row of record sales, consolidating the UK’s position as one of Toyota’s strongest European marketsRead MoreThe Pisces Spa in the Heath of London2834 Words   |  11 PagesPisces is a new luxurious Spa, located in the heart of London , offering a complete spa day experience. Our business plan entails the strategy, plan and, service specifications and market analysis of a world-classluxury spa. The spa, which will be innovatively designed to not only reflect the style and panache of the 21st century, but also offer remarkable beauty and health services to our customers. With numerous ultra modern spa treatment rooms, the Pisces Spa will be meticulously managed andRead MoreAdvantages of the Toyota Hybrid Electric Vehicles Over the Other Car Manufacturing Companies.2808 Words   |  12 Pagesbrands such as Toyota Camry and Honda Civic. Although Honda Insight has entered the market earlier and has a better fuel usage system, Toyota Prius has much higher sales volume and it is more recognizable. This article is studying the successful marketing reasons and challenges which Toyota Hybrid is facing in the US market and the future markets and how to cope with them. ï ¿ ½ What competitive advantages does Toyota Motors have in the hybrid electric vehicle (HEV) category? What steps has Toyota takenRead MoreEstee Lauder9709 Words   |  39 Pagesproducts for specific markets and by altering our marketing depending on the region, to speak to consumers in more culturally relevant ways. 1.3.3 Enhancing Digital Capabilities We are deeply immersed in the online world and continue to invest greater resources in all things digital. Many of our brands interact with their consumers through Facebook, Twitter and YouTube, have established global e-commerce sites and created powerful viral marketing campaigns. We are committed to being on the cuttingRead MoreInternship Report on Unilever14872 Words   |  60 Pagesheart of Unilevers business today. Unilever was formed in 1930 when the Dutch margarine company Margarine Unie merged with British soap maker Lever Brothers. Companies were competing for the same raw materials, both were involved in large-scale marketing of household products and both used similar distribution channels. Between them, they had operations in over 40 countries. Margarine Unie grew through mergers with other margarine companies in the 1920s. In a history that now crosses three centuriesRead MoreMarket Segmentation9161 Words   |  37 Pagesthus natural that many differing segments occur within a market. In order to capture this heterogeneous market for any product, marketers usually divide or disintegrate the market into a number of sub-markets/segments and the process is known as market segmentation. segmentation Thus we can say that market segmentation is the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix.

Essay on The Great Battles of the American Civil War

The Great Battles of the American Civil War The Civil War, often called the War for Southern Independence began on April 12, 1861. The main cause of the war was slavery. The southern states depended on slaves to help grow crops which were the main source of income for the south. Slavery was illegal in all of the northern states but most people actually were neutral about it. The main conflict was if slavery should be permitted in the newly developing western territories. The first battle of the Civil War occurred on April 10, 1861 when Brigadier General Beauregard demanded the surrender of Fort Sumter. The commander of the fort, Major Anderson, refused. Two days later Confederate artillery came crashing down on the fort. On†¦show more content†¦Johnston originally planned to attack Grant on April 4, but delays postponed it until the 6th. Attacking the Union troops on the morning of the 6th, the Confederates surprised them, routing many. Some Federals made determined stands and by afternoon, they had established a battle line at the sunken road, known as the Hornets Nest. Repeated Rebel attacks failed to carry the Hornets Nest, but massed artillery helped to turn the tide as Confederates surrounded the Union troops and captured, killed, or wounded most. Johnston had been mortally wounded earlier and his second in command, Gen. P.G.T. Beauregard, took over. The Union troops established another line covering Pittsburgh Landing, anchored with artillery and augmented by Buell’s men who began to arrive and take up positions. Fighting continued until after dark, but the Federals held. By the next morning, the combined Federal forces numbered about 40,000, outnumbering Beauregard’s army of less than 30,000. Beauregard was unaware of the arrival of Buell’s army and launched a counterattack in response to a two-mile advance by William Nelson’s division of Buell’s army at 6:00 am, which was, at first, successful. Union troops stiffened and began forcing the Confedera tes back. Beauregard ordered a counterattack, which stopped the Union advance but did not break its battle line. At this point, Beauregard realized that he could not win and, having suffered too manyShow MoreRelatedUnderstanding The Civil War1710 Words   |  7 Pages Civil War Chris Cowan HIS/155 November 11, 2015 Civil War Understanding the Civil War is very important, to understand the way America has been shaped through out the past couple of centuries. Shelby Foote, a historian, believed that the Civil War defines the people in America. The Civil War was a war involving the North (The Union) and the South (The Confederates) who had different points of view over whether or not slavery was justified. Ultimately around 600,000 Americans lost theirRead MoreThe Civil War And American History890 Words   |  4 Pages In American History many significant events took place that reflected religious faith of multiple Americans and has shaped the world we live in today. Throughout the 1800s, the most memorable times in America took place throughout the Civil War. Events that escalated before, during and even following the Civil War resulted in a chain of reactions from many people within that period. After analyzing the events of the Civil War, I was able to draw a connection to the actions of the soldiers, w omenRead MoreEssay on Why the American Civil War Lasted for Longer Than 90 Days1149 Words   |  5 PagesWhy the American Civil War lasted for longer than 90 days The North had expected their war with the south to last for no more than 90 days. They not only had more men up in the north but they had more resources as well. Now why couldnt they defeat the south? I have to say it is due to the incompetence of the norths generals commanding the army, and the army itself. On April 15, 1861, President Lincoln called on the states to provide 75,000 militia men for 90 days to put down the rebellion ofRead MoreThe American Civil War1364 Words   |  5 Pageshorrific war began. Nobody had any idea that this war would become the deadliest war in American history. It wasn’t a regular war, it was a civil war opposing the Union in the North and the Confederate States in the South.. The Civil War cost many people’s lives on the battlefield and beyond. In addition it cost an extreme amount of money for the nation which possibly could have been avoided if the war had turned to happen a little differently. To start with, The Civil War lastedRead MoreThe Unions Ability to Conduct Total Warfare and Confederate Defeat931 Words   |  4 PagesUnions Ability to Conduct Total Warfare and Confederate Defeat The American War for Independence was a successful struggle of a smaller nation fighting a larger, more powerful force. However, in the case of the American Civil War, the larger more powerful Union defeated the southern Confederacy. The Union won the Civil War because the Confederacy could not sustain a war of attrition in the Napoleonic style that evolved into Total War. This paper will briefly explain what Napoleonic warfare is andRead MoreAnalysis Of The Book Crossroads Of Freedom By James M. Mcpherson1167 Words   |  5 PagesCrossroads of Freedom: Antietam, was written by James M. McPherson to argue why the Battle of Antietam was the battle that changed the cause of the Civil War. While McPherson argued this he also argues that the Civil War had many other turning points and was not settled by just one battle. McPherson’s targeted audience would have to be those interested in the Civil War and the events that led to it. McPherson wrote this great book which came to be an important contribution to our collective historical knowledgeRead MoreAfrican Americans And The Civil War1540 Words   |  7 Pageshistorical backdrop of the United States, African Americans have dependable been victimized. When Africans first came to America, they had no choice but to be slaves. The progressed toward becoming slaves to the rich, covetous, lethargic Americans. African Americans had given no compensation and regularly whipped and beaten. They battled for their opportunity, yet when the Civil War came African Americans had this logic that if they were to join the Civil War they could liberate all slaves. However, theirRead MoreThe Battle Of Antietam By Robert E. Lee1046 Words   |  5 Pagesthe outcome of the American Civil War. The Civil War was fought between the North (Union) and the south. The Battle of Antietam took place on September 17, 1862 near Sharpsburg, Maryland, and it was the bloodiest day in American history. Before the battle, the confederacy had a better chance of winning the war. Conflict arose between McClellan and Robert E. Lee which sparked the invasion of the north and the beginning of a long war. McPherson argued in his novel that the battle of Antietam was theRead More Civil War Essay1649 Words   |  7 Pages Civil War Civil war was the greatest war in American history. It was waged in 10,000 places-from Valverde, New Mexico, and Fernandina on the Florida coast. More than three million Americans fought in it and more than 600,00 men died in it. It was not only the immensity of the fight but the new weapons, the new standards of generalship, and the strategies of destruction which made the Civil War an event present ever since in the American consciousness. Here are some of the crucialRead MoreNative American in the Civial War1380 Words   |  6 PagesNative Americans in the Civil War The American Civil War was fought between the Unions, from the northern region of America, and the Confederacy, from the southern region of America. A war that was started because of slavery and fought between western europeans and incidentally people who live on the land such as Native American. The battles fought were all over the land in America. So, if a territory was on the land, then the people who lived there would inevitably get involved with the war. Battles

Corporative Business And Responsibilities -Myassignmenthelp.Com

Question: Discuss About The Corporative Business And Responsibilities? Answer: Introducation Social responsibilities and corporative ethics are considered as the two major pillars that hold the base of the organizational structure of any of the business entity. Both the elements play an integral role in the functionalities and operations of the business firm. The enterprise will be attaining the desired targets and goals if the entity is working ethically and also if the entity is aware of the social aspects then it will be proven additionally beneficial. Cotton on foundation Wrap Up The following presented is one of the example of my personal experience in which I participated as a volunteer in a charity event. The charity event was organized for rising fund for the people suffering from malnutrition. The event was a sports event in which some of the local celebrities were invited to participate and play the game. And the amount raised from the sale of tickets was offered to the communities suffering from mal nutrition. On the basis of the analysis, executed on the presented video it has been reflected that Cotton on foundation, that is an organization offering social welfare services to the communities While analyzing the videos, I observed that the association is socially focused towards a mission of empowering the backward and poor communities in Southern Uganda. One of a biggest mission of the foundation is to bring developments and improvements in the livelihood and standard of living by establishing 20,000 educational places by the end of 2020. On the basis of the current analysis, I noted that the foundation is having a number of 4285 students and is expecting to increases the number and make it reach to 20,000. For the mentioned objective, the first initiative taken by the business entity is that the foundation has become a part of The Global Poverty Project that is a part of the Global Citizen festival in New York City. The festival is a very famous event in which crowd of 60,000 viewers ca n be observed (Cotton on foundation 2013). This festival is in partnership with The Fifth Army that is a musical band. I also observed that The Fifth Army is very much socially active and is offering help to the Cotton on a foundation in spreading awareness amongst the youngsters of Australia regarding the social cause supported by the association (Argenti, 2015). The association also offers various opportunities to the customers and followers, for instance, the business entity is sending their first customer to Southern Uganda for experiencing and grabbing various opportunities. By executing further analysis I observed that the foundation organized two marathons to Australia. The marathons were organized for the social cause. Approximately 21,893 runners took participation in the marathon, through which an amount of $ 9, 63,083 was raised. The raised amount was used for the advancement and developments of the foundation. The current research executed also provided the knowledge tha t the association is having 53 students attending Universities around the various regions of Southern Uganda and they also have one of the largest kindergartens in Uganda having 300 students in it. Coffee manufacturing is another task executed by the Cotton foundation. In the year 2013, 120KGS was the production unit made by the entity. Moreover, the association also offers medical facilities to the communities, such as the association organized a medical campaign for a testing population for HIV Aids and approximately 800 individuals were tested. Cotton on foundation: We empower we end poverty Empowering people and bringing an end to poverty has been observed to be the focal point of the presented reflection. The research executed by me provided the knowledge on the concept and I observed that it is one of the major social causes that are supported by Cotton on a foundation. I analyzed that few years ago in 2007; a community of Mannya that is a village in Southern Uganda was found infected by HIV Aids and other serious illnesses (Corkery, Mikalsen and Allan, 2017). The communities were facing several problematic situations such as low literacy rate. I observed that approx. 26% of the people were able too clear their final school exams. Basic amenities were also not provided in the villages such as the childrens have to travel miles for fetching water which was unsafe to drink. Due to the lack of such facilities, it was inferred that the future of the people was uncertain and hence solving these issues became Mannya, mission impossible (Cotton on foundation 2013). And this is the root cause of the association for taking initiatives for solving the issues of the population in Southern Uganda and adjoining regions. 1000 stores all over the world and love and support of the followers and customers are the two main factors that are aiding the business entity in offering the services. Another initiative is that the association is dedicating 100% of the proceeds generated from the sale of water bottles, bracelets, and bags. As per my observance, a foundation is getting inspiration from the millennium development goals and the four pillars of these goals are health, education, infrastructure, and sustainability that aid the foundation in determining the projects on which the business entity is working. Issues of globalization: How fair is fashion? Globalization is one of the revolutionary concepts in modern era and computation, and mechanizations are the some of the vital components of this concept (Pumpkin Interactive 2011). As per my analysis, the present scenario is analyzed on the negativity of the globalization and the issues faced by the business environment (Crane and Matten, 2016). The clothing and fashion business is evolved and executed for a long duration. It has also been noted that there is a change in the manufacturing pattern from the last two decades. The designing process is executed at the worlds richest economies and manufacturing at some of the poorest. The prices of the high street fashion have been brought down by making use of the concept of concepts of computerization and the internet. The presented video also reflects the real meaning of globalization and that is, somebody somewhere else must be paying the relevant amount for the purchase of clothing. For gaining a depth of knowledge a case of the city of Dacca is presented. The city is capital of Bangladesh that has a population of 4 million engaged in the textile industries (Olsen, Popovich and Brenock, 2016). On the basis of the research, it has been analyzed that these workers are paid one-fiftieth of the American or European counterparts. This one of the biggest reason for every major clothing trader from all over the globe, that they are manufacturing their products here. Bangladesh has been ranked third in the world as the largest clothing manufacturing economy after China and Turkey respectively. You sip; we sow Cotton on foundation Coffee project On the basis of the presentation, it has been analyzed that a seed of thought can be proven beneficial and can create the difference to the humanity (Dierksmeier et al., 2016). This seed of thought can be grown further and nurture the same for bringing improvements in the lives of the various communities for generations. As per my analysis, I observed that the Cotton on a foundation is trying to bring this difference. Through Caf Webale the Cotton on a foundation is trying to develop a sustainable Mannya. For which the association has poured hundreds of acres of land for planting coffee and cocoa plants. This has developed layering infrastructure for productive and sustainable farms. The foundation provides educational services to the villagers impairing work with the farmers so a to generate income and employment opportunities (Cotton on foundation 2013). Moreover, the further analysis gained me with the knowledge that the foundation is making engagement of the communities in sustai nable projects that will be proven beneficial in terms of their health wellbeing and lives (Morgan et al.,2016). As we all know, coffee and chocolates are 100% organic, they are also 100 % ethically produced, and also the foundation invests the 100% profit earned from this farming to the Mannya farms. This is termed as sustainability and which is bringing changes to their lives. This is the future of the Mannya village. The Bribery Aisle: How Wal-Mart Used Payoffs to Bribe Its Way Through Expansion in Mexico The presented video has been focused over the given scenario that is the bribery case or the unethical means adopted by Wall mart for business expansion in the city of Mexico ((Homedes and Ugalde, 2014)). Wall mart is one of the largest business organizations in its sector. The presented scenario is all about the miss-conduct and the unethical means used by the leaders of Wall mart for hushing up the bribery case in Mexico. One of the most controversial stores of Wall mart that is Bodega Aurrera in Mexico. As the supermarket was built in the shadow of the revealed cultural landmark that is the ancient pyramids of Teotihuacan and to stop the construction of this supermarket. People protested against this construction of this supermarket, various hunger strikes, the citizens pleaded with the Wall mart not to violate the cultural heritage (Democracy Now 2012). But it was noticed that the business corporation offered an amount of about $ 200,000 as a bribe to the governing authorities. T he payoffs were offered for buying the zoning map and lo the compliant mayor has bribed for the same. It was further investigated by the US justice department whether Wall-mart violated the corrupt practices act and which will be a crime according to the American corporations. As per my analysis, a New-York times reporter who broke the story and wrote about the bribery case. The reporter named David Barston the The above reflected videos have been made focused on various social issues that are affecting the communities all around the world. The first three videos are about the Cotton on foundation, the association is engaged in solving the issues faced by the communities in Southern Uganda. The another video is all about the issues due to globalization in fashion industry and the last one of about the bribery case of Wall mart in Mexico. References Argenti, P.A., 2015. Corporate Responsibility. Sage Publications. Corkery, J., Mikalsen, M. and Allan, K., 2017. Corporate social responsibility: The good corporation. Centre for Commercial Law. Cotton on foundation, 2013, You sip; we sow Cotton on foundation Coffee project, Assessed on 25th January 2018, https://www.youtube.com/watch?v=Bupv47wNN3A. Cotton on foundation, 2013, 2013 Cotton on foundation wrap up, Assessed on 25th January 2018, https://www.youtube.com/watch?v=L6KKXXuXuS8. Cotton on foundation, 2013, Cotton on foundation We empower, we end poverty, Assessed on 25th January 2018, https://www.youtube.com/watch?v=aY_9Y527LVM. Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Democracy Now, 2012, The Bribery Aisle: How Wal-Mart Used Payoffs to Bribe Its Way Through Expansion in Mexico, Assessed on 25th January 2018, https://www.youtube.com/watch?v=hmr6uHjoV8o. Dierksmeier, C., Amann, W., Von Kimakowitz, E., Spitzeck, H., Pirson, M. and Von Kimakowitz, E. eds., 2016. Humanistic ethics in the age of globality. Springer. Homedes, N. and Ugalde, A. eds., 2014. Clinical trials in Latin America: Where ethics and business clash (p. 291). Springer. Morgan, C.J., Widmar, N.O., Yeager, E.A., Downey, W.S. and Croney, C.C., 2016. Perceptions of Social Responsibility of Prominent Fast Food Restaurants. Modern Economy, 7(06), p.704. Olsen, P.E., Popovich, K. and Brenock, A., 2016. Singer Neil Young Boycotts Starbucks Over Vermont's GMO Labeling Law. Journal of Case Studies, 34(2), pp.63-74. Prof, Tabokwu, 2010, Starbucks social responsibility, Assessed on 20th January 2018, https://www.youtube.com/watch?v=Nly_OdvORQY. Pumpkin Interactive, 2011, Issues in globalization: How fair is fashion? Assessed on 25th January 2018, https://www.youtube.com/watch?v=3YAUvDmMGMI. Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to do it right. John Wiley Sons. Weiss, J.W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers

Legal Status of Marcellus Drilling in Pennsylvania

General legal issues In Pennsylvania, the main public concern is policy and legal issues relating to drilling of Marcellus Shale. Most of these legal issues have been contributed by the development activities related to Drilling of Marcellus Shale.Advertising We will write a custom essay sample on Legal Status of Marcellus Drilling in Pennsylvania specifically for you for only $16.05 $11/page Learn More These legal issues address areas of concern such as environmental degradation, development of the industry’s infrastructure, municipal regulation, and so on. Major legal developments related to Drilling of Marcellus are outlined below. In order for a company to be allowed to carry out Marcellus Drilling activities, it must hold legal rights to the interests of natural gas property that are subject to the drilling activities (Blackburn 15). According to Blackburn (16), the land owner is the one who grants such rights pursuant to the terms of a lease agreement on gas and oil. The law in Pennsylvania requires that energy companies to extensively deal with private land owners in the process of acquiring leases. This is because most of natural gas rights within the formation of Marcellus Shale in Pennsylvania are under private ownership (Blackburn 20). In the Farm and Forest Land assessment Act of 1974, the land legible for mining is assessed based on the value of its use rather than its value in fair market. This statute is also known as Clean and Green. The result of this is usually lower real estate tax obligations. Incase such a land is used for an ineligible purpose, this statute provides for a roll back tax penalty. The requirement of the penalty is that the owner of the land must pay up to seven years of tax benefits received along with interest (Beck 20). Environmental legal issues Many issues of environmental law have cropped up in Pennsylvania as a result of an increase in the number of Marcellus Drilling activities. The main focus of these laws has focused on the quality of water. The reason for this is that the process of Marcellus drilling requires a huge amount of water.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More This huge amount of water is usually used during the process of hydraulic fracturing. The ability to extract natural gas from Marcellus drilling depends on the technology of hydraulic fracturing. Therefore, the law requires that before any company begins Marcellus drilling operations, it must obtain proper water permits. For instance, natural gas drilling companies, which use water from River Susquehanna are required to obtain the approval of Susquehanna River Basin Commission (SRBC), before using water from the river (Beck 25). According to Robert Beck (26) in 2008, the government of Pennsylvania issued a press release that measures to ensure that economic benefits from extraction of Marcellus sh ale did not accrue at the expense of the natural resources in the country. The responsibility to implement this order was given to the Department of Environmental Protection (DEP). In addition to this, the Marcellus Drilling operators must submit their well permit applications, plus an additional Permit Application Addendum to DEP. Robert Beck (26) continues to state that Pennsylvania’s general erosion and sediment control plan requires that every operator must prepare and implement a control to control erosion and sediment on well sites where earth disturbance will occur on less than five acres of earth. The law requires the establishment of standards for wastewater. As a result, treatment and re-entry is used for disposal of excess wastewater in Pennsylvania. Ethical theory According to Blackburn (39) the theory of Deontological ethics which explores who owns the rights, what is required by justice, and what duty means can be used in this case.Advertising We will write a custom essay sample on Legal Status of Marcellus Drilling in Pennsylvania specifically for you for only $16.05 $11/page Learn More Therefore, under this ethical theory the laws concerning drilling of Marcellus can be used to ensure that company owners carry the duty to protect the environment, and that the rights of property owners are not violated by state laws. This will ensure an operating environment that is fair and reasonable. Works Cited Blackburn, Simon. Being Good: An Introduction to Ethics. Oxford: Oxford University Press, 2001. Print. Beck, Robert E. â€Å"Current Water Issues in Oil and Gas Development and Production: Will Water Control What Energy We Have?† Washburn Law Journal 49(2010): 423-455. Print. This essay on Legal Status of Marcellus Drilling in Pennsylvania was written and submitted by user Brogan Merritt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.